Sash Bag

Case Studies

Objective

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Celebrity Engagement Tactics

  • Developed a targeted PR plan based on new product launches, style trends, and thought leadership.
  • Devised a streamline of editorial-minded press releases and pitches for features and product placement in print, broadcast, and online press outlets focusing on women’s style and areas of lifestyle.
  • Targeted style icons, moms, and active celebrities/influencer with a like-minded social media fan base to seed products, engage in online conversation, provide testimonials, and collaborate on giveaways through posts and stories to help showcase Sash Bag styles, communicate brand message points, build viral drive, and magnify exposure.
  • Translated celebrity/influencer testimonials into celebrity-angled editorial press placements.
  • Researched and negotiated Sash Bag’s participation in experiential marketing opportunities to secure valuable facetime with celebrities and media.

Results

Placement Highlights

March 12, 2018

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September 19, 2019

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March 25, 2018

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February 12, 2018

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May 7, 2019

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December 22, 2018

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February 15, 2020

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January 20, 2018

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November 9, 2018

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February 12, 2018

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March 1, 2018

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September 8, 2018

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May 6, 2019

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February 10, 2018

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February 12, 2018

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February 12, 2018

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May 28, 2018

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April 14, 2018

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July 10, 2019

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March 26, 2018

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September 17, 2019

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February 10, 2018

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March 28, 2018

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January 20, 2018

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January 16, 2021

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February 17, 2018

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February 12, 2018

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December 15, 2017

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February 20, 2018

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November 21, 2017

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February 10, 2018

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July 26, 2018

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March 28, 2018

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August 21, 2019

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March 28, 2018

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November 15, 2017

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March 26, 2018

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January 20, 2018

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January 20, 2018

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March 12, 2018

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March 26, 2018

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February 17, 2018

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March 26, 2018

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March 28, 2018

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February 20, 2018

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February 10, 2018

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February 10, 2018

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April 14, 2018

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February 12, 2018

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March 28, 2018

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February 12, 2018

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February 12, 2018

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March 25, 2018

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February 12, 2018

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January 20, 2018

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March 28, 2018

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December 15, 2017

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February 10, 2018

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January 20, 2018

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March 1, 2018

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May 6, 2019

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August 21, 2019

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May 28, 2018

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May 7, 2019

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November 21, 2017

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July 10, 2019

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November 15, 2017

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January 16, 2021

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September 17, 2019

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September 19, 2019

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December 22, 2018

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November 9, 2018

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February 12, 2018

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February 15, 2020

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September 8, 2018

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July 26, 2018

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