Sash Bag
Case Studies
Objective
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Celebrity Engagement Tactics
- Developed a targeted PR plan based on new product launches, style trends, and thought leadership.
- Devised a streamline of editorial-minded press releases and pitches for features and product placement in print, broadcast, and online press outlets focusing on women’s style and areas of lifestyle.
- Targeted style icons, moms, and active celebrities/influencer with a like-minded social media fan base to seed products, engage in online conversation, provide testimonials, and collaborate on giveaways through posts and stories to help showcase Sash Bag styles, communicate brand message points, build viral drive, and magnify exposure.
- Translated celebrity/influencer testimonials into celebrity-angled editorial press placements.
- Researched and negotiated Sash Bag’s participation in experiential marketing opportunities to secure valuable facetime with celebrities and media.
Results
- Pitched and placed Sash Bag in top-tier print, broadcast, and online media outlets including, but not limited to: US Magazine, People, Forbes, San Diego Union Tribune, Parenting, E! Online, The Ladders, HLN Morning Express, The Talk, The Price Is Right, Extra TV, Latina Style, Woman’s World, Parade Magazine, MomTrends, San Diego Business Journal, KTLA, Fox LA:
- Media placement impressions: 14,546,510.
- Online Readership Views: 207,003,067.
- Estimated Broadcast Views: 30M+.
- Circulation (Print Magazine) Views: 1,422,122.
- Delivered product directly into the hands of 50 targeted celebrities/influencers, garnering social media recognitions including, but not limited to: Dania Ramirez, Alyssa Milano, Amy Davidson, Eva Marcille, Courtney Lopez, Jessica Hall, Melissa Rycroft, Nancy O'Dell, Garcelle Beauvais, Deanna Stagliano.
- Secured giveaway partnerships including: The Doctors, Woman’s World.
Placement Highlights
