Sash Bag

Case Studies

Objective

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Celebrity Engagement Tactics

  • Developed a targeted PR plan based on new product launches, style trends, and thought leadership.
  • Devised a streamline of editorial-minded press releases and pitches for features and product placement in print, broadcast, and online press outlets focusing on women’s style and areas of lifestyle.
  • Targeted style icons, moms, and active celebrities/influencer with a like-minded social media fan base to seed products, engage in online conversation, provide testimonials, and collaborate on giveaways through posts and stories to help showcase Sash Bag styles, communicate brand message points, build viral drive, and magnify exposure.
  • Translated celebrity/influencer testimonials into celebrity-angled editorial press placements.
  • Researched and negotiated Sash Bag’s participation in experiential marketing opportunities to secure valuable facetime with celebrities and media.

Results

Placement Highlights

January 16, 2021

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February 15, 2020

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September 19, 2019

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September 17, 2019

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August 21, 2019

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July 10, 2019

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May 7, 2019

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May 6, 2019

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December 22, 2018

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November 9, 2018

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September 8, 2018

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July 26, 2018

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May 28, 2018

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April 14, 2018

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March 28, 2018

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March 28, 2018

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March 28, 2018

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March 26, 2018

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March 26, 2018

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March 25, 2018

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March 12, 2018

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March 1, 2018

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February 20, 2018

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February 17, 2018

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February 12, 2018

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February 12, 2018

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February 12, 2018

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February 12, 2018

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February 12, 2018

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February 10, 2018

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February 10, 2018

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February 10, 2018

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January 20, 2018

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January 20, 2018

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January 20, 2018

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December 15, 2017

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November 21, 2017

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November 15, 2017

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