Although the USA-made baby bedding company Carousel Designs had achieved a significant social media following and deployed online advertising and print media campaigns, they wanted to build more awareness for the brand name, as well as strengthen the connection between online traffic and media/consumer visibility.
To help establish the company’s consumer image as the go-to brand for baby bedding and nursery décor, GG Benitez & Associates PR developed a three-pronged celebrity integration plan to gain feature and product placement media buzz by:
Our team partnered with high-profile celebrities including Jason Bateman & Amanda Anka, Shonda Rhimes, Beverley Mitchell, DeAnna Pappas Stagliano, Melissa Joan Hart, and Phaedra Parks to decorate their nurseries, documenting the experience:
Our team also aligned Carousel Designs with celebrity baby showers and events, amassing celebrities such as DeAnna Pappas Stagliano, Beverly Mitchell, Shonda Rhimes, Melissa Ruycroft, and Denise Richards:
"After working together with GG and her team to develop our approach for celebrity integration, she hit the ground running. Within just a couple of months she had secured placement of our products with relevant celebrities along with testimonials, photos and significant media coverage. GG consistently got our products in the hands of influencers, which resulted in numerous top-tier media hits and an overall increased awareness of our brand. We wanted to establish Carousel Designs as THE go-to source for amazing nurseries for high-profile moms, and GG helped us achieve that."
GGBPR achieved a significant increase in brand awareness through a wide array of media coverage and celebrity integration in a cross-section of print, broadcast, online, and social media channels including: Ellen DeGeneres, E! News, People, people.com, Extra TV, In Touch, CNN, She Knows, OK!, Us Weekly, CBS News, Celebrity Baby Scoop, Melissa Joan Hart Social Media, Beverly Mitchell Social Media, DeAnna Pappas Stagliano Social Media, and more.