Cali’flour Foods, known for its first-to-market cauliflower-based pizza crusts, was poised to launch its debut cookbook, Cali’flour Kitchen, to a cross-over market that included healthy eating, therapeutic eating, and trend eating plans. The brand was also challenged with leveraging secured celebrity fans in the media, and creating more awareness for founder Amy Lacey as an expert.
To achieve these goals, GG Benitez & Associates PR designed a plan that incorporated consistent product placement, targeted recipe placement, expert placement, and celebrity placement in TV, print, and online media outlets.
"It has been my absolute pleasure to work with GG and her amazing Boutique PR Firm. GG has supported my personal brand as well as my business, and was able to secure multiple major news outlets for me, including local news channels in LA, San Diego, Nashville, and most recently, the Home and Family Show on the Hallmark Channel! GG has truly exceeded my expectations. GG is passionate, a go-getter, and truly looks out for you and your team. Thank you for all you do, GG!” Thank YOU for this testimonial of our work!"