Case studies

posh mommy jewelry

Objective

Posh Mommy Jewelry was one of the very first brands to create jewelry with meaning specifically designed for moms – and was so successful, many other brands decided to capitalize upon this concept. The brand needed to enforce its position as an innovator and leader in the mom-centric jewelry space.

Strategy

Our team aligned with new celebrity moms to gift them with Posh Mommy’s signature designs like the Mommy Disc, which featured their children’s initials and names. Each time a celebrity gave birth, they would receive a version of this gift from Posh Mommy. This helped enforce signature pieces to position the brand as the originator:

Tactics

Our team aligned with new celebrity moms to gift them with Posh Mommy’s signature designs like the Mommy Disc, which featured their children’s initials and names. Each time a celebrity gave birth, they would receive a version of this gift from Posh Mommy. This helped enforce signature pieces to position the brand as the originator:

  • Pitches were created surrounding “push present,” “gift occasion,” and “mom style” themes
  • Celebrity moms were also captured by paparazzi wearing the necklaces, which our team then credited in the media
  • Since celebrity moms are a hot-button topic, we also focused on pitching talk shows for their celebrity segments
  • Celebrities also responded positively with tweets, which we then used to leverage press placement opportunities

Testimonials

"Celebrity influence has been crucial to our success! GG Benitez has helped us create and implement a plan to make celeb moms aware of POSH Mommy and consistently gets them wearing and ordering their favorite pieces. We're thrilled with the press opportunities and strategies GG has implemented to keep us in the spotlight as the most sought-after brand of Mommy jewelry!"

 
-Ali Krebs, Founder and Designer,
Posh Mommy Jewelry

Results

Celebrities including Kendra Wilkinson, Melissa Joan Hart, Kyle Richards, Courtney Lopez, DeAnna Pappas Stagliano, Danica Keller, Tori Spelling, and Shonda Rhimes were among the recipients. Continuous gifting and proactive pitching has kept Posh Mommy top-of-mind in the media for personalized jewelry stories and has given us an edge over imitators.

Media highlights include:

  • GGBPR secured coverage in TV news and talk show channels such as Wendy Williams, Ellen, The View, EXTRA TV and The Talk.
  • GGBPR utilized photos of Kendra Wilkinson wearing Posh Mommy at her baby sprinkle, as well as her personal tweets to secure coverage on E! News and in mom blogs and the tabloids.
  • GGBPR utilized Courtney Lopez’s tweets and testimonials to secure “hot product” placements in the tabloids.
  • GGBPR utilized DeAnna Pappas Stagliano’s image from nursery photo shoots to secure online and tabloid coverage.
  • Melissa Joan Hart shared her Posh Mommy necklace with her Instagram followers.
  • Kyle Richards appeared in the necklace as part of her personal wardrobe on RHOBH.

Secured TV Press Highlights

Secured Print and Online Press Highlights

Secured Celebrity Seeding and Press Highlights

Photo Credits: Dustylu Photography; Spantman Photography