Heather Wheeler & Joanie Demer sought to capitalize on their cost-cutting lifestyles and personal success stories, and lead the charge in the money-saving space with their business, The Krazy Coupon Lady. Beyond positioning themselves as experts (though they had no formal financial-related training), they wanted to gain national exposure for their deal-based website.
GGBPR was tasked with generating media and consumer awareness on a national scale, as well as positioning Wheeler and Demer as experts and establishing the website as the go-to destination for coupons, deals, and cost-cutting advice. The agency was also challenged with coming up with ways to sustain “couponing” as a lifestyle tool, not a fad, and communicate its availability, ease, and benefits.
"Signing on with GG Benitez six years ago propelled The Krazy Coupon Lady, LLC to the forefront of the coupon space and solidified its founders as go-to media experts. Our priority was national TV and she booked us on The Today Show, The Early Show, Good Morning America, even The View. Her insatiable dedication to her clients and her tireless work ethic quickly earned our total confidence. GG is, and will always be, an integral part of the KCL team."