Marketing on Social Media is free right?
Not so.
One of the biggest barriers to adopting social media is not having a budget for social media monitoring software.
Yes, there are free tools to help you manage and monitor your social media accounts. But there comes a point where you really need to invest in more powerful features. One of the best social media management suites is HootSuite. There’s a free version, but it’s main drawback (like many others) is it limits how many social networks you can manage.
But why invest? Because you want more powerful analytics. You want to see how good you’re doing. Not that measuring the number of followers and Likes matters, but what type of content people like.
To able to answer questions like these:
- How many retweets did you get on your latest post?
- Did your number of followers increase after your last post?
- How many clicks did you receive?
- How many people subscribed to your blog because of it?
- Who retweeted your latest post?
- How many new people retweeted you?
- How engaged are you?
Isn’t important for you to know the answer to these questions? Of course it is.
If you’re a small business who’s just getting started, I recommend you budget $5.99/month for Hootsuite and $9.99/month for Sprout Social.
Hootsuite is better at social network management. Sprout Social is better with analytics. Sorry folks, no product is perfect. A combination works for small businesses until you can get a powerhouse suite like Radian6 or Sysomos.
Do you use a social media monitoring system? If so, which one?
Related articles
- 6 Reasons to Schedule Your Social Media Life with HootSuite (blogs.constantcontact.com)
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