When setting out thinking about how to use social media for their business, I see a lot of businesses and individuals start thinking of what tools to use, even before thinking about what their strategy is.
Sure, it’s easy to go with whatever tool you see others using. Do you like the vertical bar with the sharing buttons on my blog? A lot of people do. But is it the one you need?
Before you answer that, you need to think about the overall design of your website. And, before thinking about the design of your website, you have to think about your brand message.
This is a more strategic approach than simply adding every plugin you see others using. If you start from tools, the end result is you’ll find yourself overwhelmed because all those tools amounted to nothing. You’ll be following the ‘shiny object’ all the way to irrelevance.
Starting with strategy doesn’t mean you should not experiment with different tools; what it means is that your strategy determines your tools. Once you’ve come up with a strategy and understand your objectives, then experiment with different tools.
Don’t fall into the ‘shiny object’ syndrome; start with strategy. Don’t know how build a social media strategy? Email me, I can help.
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