Content, content, content. It’s all about the content. It is also the number one problem with which businesses have a problem.
Here’s a secret: The path to great content is good questions.
To help you improve your content writing ability, ask yourself the following 13 questions provided by Quicksprout:
- Is what you wrote original?
- Can you provide practical advice or relevant research?
- Did you correct any spelling, grammar or factual errors?
- Is the topic of interest to a reader or a machine?
- Is the article well edited?
- Does your site have authority?
- Are you providing insightful or interesting information beyond the obvious?
- Would you bookmark your article?
- Is your article cluttered with call-to-actions, ads or promotions?
- Would a magazine or journal print your article?
- Is your article short, weak and useless?
- How much time and attention did you give to detail?
- Would someone complain if they saw this article?
To this list I’ll add a few more questions:
- Would I share this article with my friends?
- Will people share it with their friends?
- Does it focus on a single idea?
There will come a time when creating content won’t be that important; it’ll be just be the norm. If you’re struggling with content creation, ask yourself these 16 questions.
What tactics do you follow to create great content?
- 9 Hard-Hitting Content Strategies for Small Business Blogging (quicksprout.com)