Content, content, content. It’s all about the content. It is also the number one problem with which businesses have a problem.

Here’s a secret: The path to great content is good questions.

To help you improve your content writing ability, ask yourself the following 13 questions provided by Quicksprout:

• Is what you wrote original?
• Can you provide practical advice or relevant research?
• Did you correct any spelling, grammar or factual errors?
• Is the topic of interest to a reader or a machine?
• Is the article well edited?
• Does your site have authority?
• Are you providing insightful or interesting information beyond the obvious?
• Would you bookmark your article?
• Is your article cluttered with call-to-actions, ads or promotions?
• Would a magazine or journal print your article?
• Is your article short, weak and useless?
• How much time and attention did you give to detail?
• Would someone complain if they saw this article?

To this list I’ll add a few more questions:

• Would I share this article with my friends?
• Will people share it with their friends?
• Does it focus on a single idea?

There will come a time when creating content won’t be that important; it’ll be just be the norm. If you’re struggling with content creation, ask yourself these 16 questions.

What tactics do you follow to create great content?

Credit: Quicksprout

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