Last week I wrote about some free social media tools I use for PR, today I’ll let you know how to enhance those tools with powerful WordPress plugins I use for PR. There is an infinite number of wordpress plugins available that’s it’s hard to know which ones to use.
As a Publicist I need to be able to:
- have a website optimized for search engines
- a way to manage my content
- easy access to key traffic statistics
- a fast loading website
- a way to make it easy for people to share my content
- a way to know who interacted with my content on social channels
- a way to track my content
- a way to manage my comments
- a way to know what content people like the most
There isn’t a list of plugins out there that’s specifically addresses these points so here is mine.
In the fast and attention-less world we live in if you don’t have a site that loads fast, visitors won’t stick around for long and will click the back button leaving you, with a high bounce rate. This is why you need to cache website.
This plugin allows you to cross-post your blog posts to your Facebook Wall. Your Facebook “Boxes” tab will show your most recent blog posts.
Also created by SEO guru Yoast. Use this plugin track your blog visitors and other advanced features; it provides important traffic information in your WordPress Dashboard.
Do you want to know how people are sharing the content on your blog or website? Of course you do. With this plugin you can and then some! AddThis let’s you customize what buttons appear; it also puts the ‘share button’ right were visitors can click it. The key with this plugin is flexibility.
How many people does a person reach on Twitter? BackType reveals in the comment area who interacted with your content on Twitter. Truly powerful because sometimes you don’t get an @reply from someone who Retweeted your post; BackType shows you everyone who retweeted you. This makes it easier to identify and reach out to these people who have already showed an interest in what you have to say.
Disqus is a social commenting system. What makes this plugin useful for PR is it gives commenters the option of sharing their comment with their friends on both Facebook and Twitter and therefore expanding the conversation to their network.
This plugin automatically posts your most recent published post to Twitter. It’s added value is that it can also be used with Bit.ly to track those links and you know how important it is to track and monitor how people interact with your content.
Other key features is it let’s you add a ‘New blog post’ prefix at the beginning of your tweet and also lets you add hashtags to help people find and notice your new content.
Want to know what content has the most resonance, who likes it and where it resonates the most? PostRank is a very powerful social analytics platform that, if used to it’s full capacity, let’s you know exactly that. The WordPress plugin provides you this information in the Dashboard and also comes with a ‘Top Posts’ widget which appears in your sidebar (like we have it here) that shows visitors the most popular posts.
While this is a short list, the combination of these plugins really does enable our PR practice to be more efficient and smart.
What plugins do you use?