Last week I wrote about how the first thing marketers should worry about being successful on Twitter is being trustworthy.
But how do you measure trust? Or, how do you know if people trust you?
The obvious answers is to look at your number of followers. And, that’s what most folks look at as a measuring stick. ‘We want more followers. How do we get more followers?’ is a question asked a lot.
Actually, your number of followers doesn’t matter. What difference does it make if you have a million followers, but only a handful of them click on your links?
Getting followers isn’t the challenge; there are a handful of tactics that you can do to get more followers. But, the challenge is developing an active and engaged following.
Great; but, how?
I’ve already shared with you a few ways to get more retweets; here are a few tactics to take it to the next level:
- Twitter chats. Participating or hosting your very own Twitter chat will immediately help you get useful followers who a very likely to engage with you in the future. Plus, this immediately puts you in the Thought Leadership category.
- Answer questions on your blog and invite people to respond. People have questions and you may have the answers or a distinct point of view. When you publish the post on Twitter, invite people to respond by cc’ing their Twitter handle; this is sure to generate comments and retweets because people like to be asked for their thoughts
- Respond to retweets. If someone retweets you with a comment, don’t just say ‘thank you for the RT’. This is an opportunity to engage and either follow the conversation or create one.
Another key point is don’t be afraid of giving your ideas away:
You don’t give ideas away because it’s cool, but because it’s part of what one does in social networks like Twitter and LinkedIn. Adding value to the conversation is how you contribute and build your reputation. Think about it like a real-time wikipedia entry; lots of people adding their own perspective.
If you are helpful, people will become more than your followers. They’ll become your advocates.
A good engagement strategy is about connecting with others and contributing to the ongoing story. That’s really all you need to do.
What would you add? What’s your experience with creating engagement on Twitter?
- 11 Guaranteed Ways to Get Others to Retweet Your Content (hubspot.com)
- Is It Time To Abolish The Twitter Retweet Button? (socialmediatoday.com)
- A Starter’s Guide to Increasing Brand Visibility on Twitter (hubspot.com)
- The one thing you need to do to be successful on Twitter (ggbenitezpr.com)