Is anything on Twitter worth paying attention to?
From Harvard Business Review:
To find out, three researchers set up a website and asked 1,443 users to rate the quality of 43,738 tweets. They then ranked a subset (4,220) in eight categories.* Their most striking finding: Only 36% of tweets were “worth reading”—a lower number than you might expect, since Twitter users choose whom to follow.
These results are specific to the tech and news categories, and do not capture the sentiments of the entire Twitter population. However, the ratings provide some useful tips for keeping your followers engaged: Be clear, not cryptic or insidery. Don’t overuse hashtags, and don’t retweet one-on-one conversations.
Want to learn more about how to get retweeted? Checkout the articles below:
- 64% of Tweets are Boring, 25% Not Worth Reading, New Study Claims (inquisitr.com)
- Want Better Twitter Results? Try These Effective Types of Tweets (entrepreneur.com)