So, do you talk to search engines or do you talk to people?
Keyword stuffing your website for Google is not going to get you noticed by people. And it will most likely get you banned from Google. The other problem…
The thing about writing for search engines (algorithms) is that your content sounds like it was written by a robot. This is not ‘reading friendly’ for people. It also makes your blog less personal.
First impressions are important, and people know when a first impression is accurate. This not only applies when meeting someone physically, but also in digital form. That means your social network profiles on Linkedin, Facebook and Twitter, but also where you have content about you: Your blog, presentations, interviews, email, etc.
While the usage of video will increase with time, the language you use to articulate your ideas is the first impression people will make about you. Talk to customers like you would talk to friends. Explain things as if you were sitting next to them.
With a blog you have the ability to communicate simply and directly to your readers.
Don’t be afraid to be you.
Write to be read, don’t just write to write
The holy grail of SEO is inbound links to your blog/website and people (bloggers) will not link to content that was created by a robot. They will link to content that was created by another human that adds a thoughtful angle to a topic that interests them. The value is how you articulate it in your own words, not how good it sounds to search engines.
The same principle applies to Twitter, people won’t follow a robot. You better have a picture of yourself and a thoughtful bio (your own words) that gives people an idea of who you are.
Again, don’t be afraid to be you.
It’s the best online marketing principle there is. Period.