Social media studies are interesting, because any number of studies reveal different things.
Here is this comScore study about gender differences in social networks:
A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two hours (30 percent) more than men on social networking sites in October. Latin America saw both females and males average the most hours on social networking sites globally, with females averaging 8.2 hours social networking in October and males averaging 6.9 hours.
Intuitively, we know this to be true. And, I think this will only keep growing.
How do you interpret these findings?
Pinterest, Instagram, Facebook, Twitter cards, infographics, everywhere you look there is more media. There is, of course, a reason why pictures are shared more.
From John Medina’s Brain Rules: Continue reading
Today is Mabel’s Labels‘ 10-year anniversary! I’m so honored to have been able to work with this team of moms to help share their expertise and product offerings through both media placements and celebrity attention to other parents around the world. Mabel’s Labels holds a particularly special place in my heart because they gave me a shot to be their publicist when I had only one previous client at the time.
Although I had been a sort of “publicist” for my own brand of clothing for years before, I was still green as the owner of a boutique PR firm. Co-founder Tricia Mumby met with me for coffee in San Diego to interview me, and we automatically connected. I remember her asking me why I think I should have the position over more experienced, larger New York-based PR firms, and I asked her to give me the chance to prove myself.
She and the other co-founders gave me that opportunity, and it is something I will always be grateful for. I continue to learn a lot through them, and have never run low on my passion to share Mabel’s Labels’ product launches, news, “Mama of Many” Julie Cole’s personal and professional expertise, Mumby’s marketing expertise and the Mabelhood story with anyone who will listen. I love this brand; even more so, I love the people behind the brand! I have the pleasure to work daily with their marketing manager, my sweet, amazing Karma, as well as Blais, who is on top of everything at all times. (I miss working with Melissa Madden, too!) I know business is supposed to be business, and that we aren’t supposed to be emotionally attached, but I am! I sincerely, genuinely adore Mabel’s Labels and everyone I have had the pleasure to get to know over the past few years. Here’s to another 10 years.
Social media gets attention, because it is seen as a collection of tools than can help businesses promote themselves. But, what is rarely talked about is how it can be used for other purposes; product development, for example.
When developing a product, market feedback is important. But, what if you could get that feedback before you actually launch? What it you could create a product, while in development, with your customer? What if salespeople and the people on the front lines had a say in the ultimate product outcome? Continue reading
Talk of social media usually ends with “it is a time suck”. There is some truth to this, if you are not doing things with purpose.
You devote 13 hours of your workweek to dealing with e-mail. A report from McKinsey Global Institute argues that you can free up a quarter of that time by using social media instead. Continue reading
As much attention as content marketing gets, there is another (just as important) activity that doesn’t get mentioned enough: listening.
One of the biggest mistakes companies makes on social media is they stop listening. This is a result of the set-it-and-forget-it mindset that crushes so many new initiatives.
Building social capability, like innovation, isn’t a plug and play proposition where you hire a bunch of consultants to help your company establish structures and processes that will help you manage more efficiently.
Nope. Continue reading
Last Monday, I wrote about what topics make for great content. These topics sit at the intersection of your expertise, and your audience’s core needs and interests.
Today, I’m going to provide you with a tool I use to come up with focused content; call it the Content Ideation Map.
The Content Ideation Map has three key components:
- Think. These are the things you think, see, hear about; and, then synthesize for others.
- Know. These are things you know; it is where your expertise lies.
- Do. These are things that you are currently doing right now.
What I like to do here, is to then introduce my seven friends:
- What if?
- Why not?
Questions starting with any of my seven friends, are potential questions anybody may ask themselves. These are the questions/inquiries you can and should answer for them on your blog/website.
Remember, social media opens a vast area of opportunity to connect with people. It provides an opportunity to clear the noise and provide clarity. And, framing your content with questions helps you put yourself in your audience’s shoes.
Answering your customer’s questions is a powerful approach to creating trust and engagement (critical marketing objectives). On my next post, I’ll go deeper into this and provide you with examples.
But, for now, remember the key takeaway: Stop “selling things” to your customers and start giving advice.
This tool helps you put yourself in that state of mind.
Hat tip: Brainzooming for sharing the tool.