A new report which examines the use of social media within the corporate structure has found that high-growth companies are typically the most aggressive in embracing social media. The data, which were based on a survey of 2,700 business professional across seven European countries, show that “81% of high-growth companies—those with more than 10% growth in 2011—already using social-media tools said the tools have had a ‘significant’ impact on growth and expansion.”

The report also shows that employees who used social media the most frequently were more likely to be promoted.

This last point, I think is key because it is an indicator that people with social media skills are highly valued assets. It is also indicating that these high-growth companies are evolving towards a social business vision.

Building the social media skills of your employees is no longer a “good to have”, it is a leadership imperative.

How is your company building the social media skills of its employees?

Related articles

• High-Growth Companies Embrace Social Media (blogs.wsj.com)