Below are 5 specific tips to start finding more sales via Twitter. You don’t need thousands of followers. And, if you’re just getting started today, every one of these tips still apply.
Follow your prospects. On Twitter, you can create private lists of your prospects, and then follow them on Hootsuite or/and Tweetdeck. Knowing what your prospects are thinking and saying will help you get to know them better, learn quickly what their priorities are; and give you plenty of opportunities to engage at the beginning of their buying cycle.
Have a point of conversation. If you’re monitoring a prospects conversation with Hootsuite, Tweetdeck, Sprout Social, Topsy or any other social media monitoring tool; take note of some of the last tweets that person made. Look for something that person commented on so the next time to talk, bring that up. Social media doesn’t sell… people do.. but it can give you a leg up in prospecting!
Organize the un-organized. One of the quickest way to attract prospects to you via Twitter is to read everything they wish they had time to read, and filter the best content into your Twitter feed. You don’t have to originate content to attract a following on the social web – it’s good enough (and sometimes better) to curate the best content from a variety of sources so that your prospects begin to trust that you’re, effectively, doing their reading for them. There are a handful of tools you can use to further curate information and have a place to keep it. For example Scoop.it, Storify, Delicious Stacks are just a few.
Observe and use hashtags. Probably the best way to track specific/targeted conversations. Prospects may use them to associate themselves with a group, an interest or a need.
Follow those who have followers that you want following you. Very simple but effective. Then do your research on what people are talking about, and then blog and tweet about that.