It sounds obvious doesn’t it? But there are people out there on the web who claim to be authorities, when they are not.
Gurus, Ninjas, Jedi’s or any other moniker you can imagine.
First, let’s make something very clear: Authority is bestowed upon you by those you have served.
In other words, if you don’t have anything to back up your claims then you are not an authority. Your clients/customers give you authority because you’ve got something to show.
How do you become an authority?
Do something that shows your competence. Then, do some more. Then, do twice more. Then, do three times more. Then…
If you want to be perceived as an authority, you have to know your topic inside and out; you have to know your industry cold. In this day and age where knowledge is only a click away, this becomes very difficult. I mean, can you honestly say that you are social media marketing guru when everything is changing so fast?
You become an authority by showing competence. You become an authority if people trust you.
With that said, before claiming that you are an authority you should ask yourself: Do people really trust me?
But, don’t stop there. Go and ask your clients or customers if they trust you. Don’t send them an email, don’t ask them to fill a survey. Ask them face to face. If you can ask them face to face, then you should feel very confident about yourself.
Want something concrete to aim for? Take Apple. Half of people who use Apple devices would trust Apple with their savings. Can your customers or clients say the same thing about you?