I have clients ask me if it’s at all possible to automate the activities done on social media. Yes. There are more than a few activities that can be automated using Hootsuite or Tweetdeck.
You can schedule:
- Blog posts
- Fan Page updates
- Direct Message replies on Twitter (not recommended)
They key to automating content is understanding at what times your fans/readers/followers are most active. There are general times when the most people are online, as I wrote about a few days ago. But that’s not really your target.
For example, if you want to know when your blog posts and other content are most seen, you can use a tool like Su.pr to help you determine that. After you’ve used it for a while, it will start showing you the time when your content was most seen.
The Sprinkle Strategy
What I like to do for my clients is schedule tweets throughout the day, a day before. Having a thorough understanding of who your audience is, what content they (might) like, what time of the day they are on social networks and who they talk to, helps you determine what content (either created or retweeted) to publish.
Scheduling these tweets doesn’t mean you ‘set it and forget it’, it simply means you can monitor your feeds knowing you’ve got content setup. It means you can spend more time engaging in conversations and less time thinking about what to publish. This takes time to learn and do, but once you figure it out; you’ll spend your time more productively on discussions and conversations.
Then from these discussions and conversations you can extract more ideas and turn them into relevant content. Why relevant? Because you know for sure that the people you engaged with will be interested. This point is key.
The point is you should curate information for your followers, be in relevant conversations where you add your input and at the same time, create your own content.
This process is continuous.
My principle is very simple: Listen. Discuss. Learn. Publish. Repeat.
- How to Automate Your Social Media Marketing Like the Pros (hubspot.com)
- Stop Automating Social Media for Better Results (lifehack.org)
- When (And When Not) to Automate Your Social Media Updates (hubspot.com)