There is an interesting article in Wired Magazine where Steven Levy argues that at some point bots could do our tweeting for us. That’s because we already our online identities don’t exactly show our full personality:
But as software gets better, I suspect that bots might make fewer such gaffes or even, in some ways, surpass our performance. In her book Alone Together, sociologist Sherry Turkle observes that our personas on social networks are already fake—they’re not so much who we are as idealized projections of who we want to be. “It’s like being in a play,” as the subject of one of her studies explains. “You make a character.”
But is this really what we want? Do we want to talk to a human or a robot?
There instances where a world where bots do some of our online communication for us while leaving the more complex tasks up to us. For example, tweeting links can be scheduled already. As well as direct message responses in Twitter. Not to mention tools that let us post the same status message to a wide range of different networks one belongs to.
But how about responding to a question a customer has in real-time? Or solving a customers problem in real-time? Or having a back and fort conversation with someone else on Twitter?
There are bots that automate most simple social networking tasks but I think more importantly, the issue we should really focus on is that there are people that are managing fake identities online.
It’s very easy to create fake identities. It’s easy to deceive people into thinking they are in conversation with a real person. I know of a couple of firms in Mexico who employ a few hundred people who manage in any point in time a three to five fake identities. They use these fake identities to create campaigns and maximize likes on Facebook. These same fake identities are used for their other clients. The number of Facebook likes are fake.
This isn’t new and I’m sure it’s going on in the U.S. But in the superficial world we live, in where superficial metrics such as Facebook Likes matter, it doesn’t help to tell the story of a brands true worth.
So, should there be more measures taken against fake identities?
- Man Builds Auto-Circling Google Plus Bot, Google Throttles Him (readwriteweb.com)
- Steven Levy on Letting Bots Do Our Tweeting for Us (textually.org)
- 10 Twitter Bots That Are Actually Useful (businessinsider.com)
- The Tower Bridge Twitter bot comes back online (thenextweb.com)