Why does my business need to be creating content?
This is a critical social media marketing question and one that we get asked often. The short answer is: Because Google loves new content.
But this is not the only reason anymore. Let’s look beyond Google and online marketing. Last week I wrote about what you can do to protect your online reputation; there is a reason for this:
Your content (be it blog posts, status updates, tweets, conversations, contributions, videos, audio, or photos) is your reputation.
Influence is the new marketing
Actually, influence has always been key, the nature of the web makes it more obvious. It’s increasingly evident that the idea of publishing content so it can be found by Google is mainstream, and sharing on social networks is becoming equally useful and important for organizations.
Because people seek out recommendations from others, your online presence becomes your reputation.
It also becomes clear why there is a surge in online reputation management systems and influence scores. Marketers are increasingly using these tools to manage their brands but also to find the ‘influencers’.
When I say that your content is your reputation, I don’t mean you have to do all the above tactics. Whether you blog or tweet, but don’t do video or audio, doesn’t mean you can’t become an authority. As long you contribute and add value with your content and people find it useful you’ll become an authority.
By contributing your ideas you are already ahead of everyone else. You are anticipating the next evolution of the web and business. An organization that’s contributing content not just to appear on Google, but to influence the ecosystem.
The organizations and people who see the web through this lens are already ahead of the game.
- 5 Things You Can Do For Your Own Online Reputation Management (searchenginepeople.com)
- Reputation Management Services Should Practice What They Preach (readwriteweb.com)
- A Brief Guide To Online Reputation Management (searchenginepeople.com)
- Our Online Reputation Management Playbook (seomoz.org)
- 5 Ways To Help Your Content Go Viral (businessinsider.com)
- Seven Ways to Take Control of Your Online Reputation (marketingprofs.com)