Women spend 30% more time on social networking sites than men

Social media studies are interesting, because any number of studies reveal different things.

Here is this comScore study about gender differences in social networks:

A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two hours (30 percent) more than men on social networking sites in October. Latin America saw both females and males average the most hours on social networking sites globally, with females averaging 8.2 hours social networking in October and males averaging 6.9 hours.

Women Spend More Time Social Networking than Men Worldwide

Intuitively, we know this to be true. And, I think this will only keep growing.

How do you interpret these findings?

Happy 10th Birthday, Mabel’s Labels!

Mabels labels

Today is Mabel’s Labels‘ 10-year anniversary! I’m so honored to have been able to work with this team of moms to help share their expertise and product offerings through both media placements and celebrity attention to other parents around the world. Mabel’s Labels holds a particularly special place in my heart because they gave me a shot to be their publicist when I had only one previous client at the time.

Although I had been a sort of “publicist” for my own brand of clothing for years before, I was still green as the owner of a boutique PR firm. Co-founder Tricia Mumby met with me for coffee in San Diego to interview me, and we automatically connected. I remember her asking me why I think I should have the position over more experienced, larger New York-based PR firms, and I asked her to give me the chance to prove myself.

She and the other co-founders gave me that opportunity, and it is something I will always be grateful for. I continue to learn a lot through them, and have never run low on my passion to share Mabel’s Labels’ product launches, news, “Mama of Many” Julie Cole’s personal and professional expertise, Mumby’s marketing expertise and the Mabelhood story with anyone who will listen. I love this brand; even more so, I love the people behind the brand! I have the pleasure to work daily with their marketing manager, my sweet, amazing Karma, as well as Blais, who is on top of everything at all times. (I miss working with Melissa Madden, too!) I know business is supposed to be business, and that we aren’t supposed to be emotionally attached, but I am! I sincerely, genuinely adore Mabel’s Labels and everyone I have had the pleasure to get to know over the past few years. Here’s to another 10 years.

How can you use social media to build strong customer relationships?

GG Benitez blog questions

With the intent of creating ongoing dialogue with you, every Wednesday, I’ll be posting commonly asked questions and then provide an answer to them.

Easy. Engage and listen to your customers. Talk with them and not at them.

This is the holy grail; it always has been. Social media has simply made it more obvious. But, companies are having difficulty adapting.

Why? Continue reading

5 adorable Easter DIYs for the whole family

Easter is just around the corner and in anticipation of the holiday unofficially dedicated to all things fluffy, pastel and sweet, we’ve rounded up our 5 favorite craft and food projects with an Easter twist.

Rabbit-Runner-table-runner

BabbaCo founder Jessica Kim is no stranger to charming DIYs, and her her aptly named Rabbit Runner is no exception. In the BabbaCo blog tutorial, Jessica shows us how, with just a simple rabbit silhouette, you can create a festive and colorful runner for the dining table.

Continue reading

Accelerating product development through social media

Social media gets attention, because it is seen as a collection of tools than can help businesses promote themselves. But, what is rarely talked about is how it can be used for other purposes; product development, for example.

When developing a product, market feedback is important. But, what if you could get that feedback before you actually launch? What it you could create a product, while in development, with your customer? What if salespeople and the people on the front lines had a say in the ultimate product outcome? Continue reading

#zulilyNurseryStyle: The Twitter Chat recap!

Jenny

In case you missed last week’s Twitter party with zulily, Jenny McCarthy and Hollywood Hot Moms co-founder Natalie, Klein, today we have an excerpt from the recap with nursery style tips, tricks and trends! Check out zulily for the full scoop.

What was your inspiration for the Too Good nursery line?

‏@JennyMcCarthy: The inspiration was to make great, safe, fashionable bedding that all mothers could afford

Q1: What are some creative accents to add in a nursery?

‏@JennyMcCarthy: Wall art is fun! But less is more. The focus on my bedding is on the bedding. It’s not good to clutter a room. The butterfly bedding is another one of my favorites!

‏@Clarissa_Laskey: some creative nursery accents are murals (stick on or hand-painted), esp. with a pretty tree! I also love writing my kids names in the snow & sand and framing photos of that for their rooms.

@HollywoodHotMom: fun lamp shades

@PhyliciaSP: I love fun bedding It always makes the nursery. Wall art, mounted bookshelves

‏@vanrobmac: Ruffles and flowers for my girl :)

@Butterflybab: Decorated with a butterfly mobile

Q2: What are some fun ways to decorate a girl’s room?

‏@JennyMcCarthy: Rug accents and decor blankets because they’re both cute and useful.

@mellanhead: Butterflies, pinks and browns like a plaid. we did monkeys, my mom made the blankets and crib skirt.

‏@Clarissa_Laskey: I love a beautiful, but simple chandelier. I also love a canopy over a little girl’s crib/bed. I also love a simple chair with your little girl’s name or monogram on it. [Another] fun way to decorate a little girl’s room is do a tree or something similar with her little handprints as leaves.

‏@vanrobmac: Mine is animal safari with lots of zebra! And I made some big tissue pom poms for the ceiling

@PhyliciaSP: I don’t want alot of pink but if I have a girl I’d love a cute pastel theme. My sister had a ladybug theme — red black and white so my niece could grow with it and not look like a nursery anymore

@S_thirtymommy: Mirrors everywhere :)

@martiferg: my girls share a room & it’s the princess theme!

Q3: What are some ways to get the most out of a small nursery?

@HollywoodHotMom: maximize space! Lots of storage against the wall

‏@mellanhead: add rolling drawers under crib, use top of dresser changing, shelves on the wall. my daughter’s room is small so we used book cases for items and storage under crib

@PhyliciaSP: Shelving! We found cute shelving squares to put keepsakes in and another shelve for wooden letters. And we love our stuffed animal net that’s in the corner of my sons room. Out of the way and looks cute.

‏@Butterflybab: Be organized-get an under the crib storage bin for blankets, clothes, or diapers. skip the diaper changing table and get a good dresser, then put a pad on that

@Clarissa_Laskey: buy a convertible crib and lots of fun storage bins in neutral colors that can grow with your baby. And a bench style toy box that is functional for storage, but also offers storage is great for a small nursery.

@S_thirtymommy: Multifunctional pieces & utilize wall space

@vanrobmac: I have two shelves under my changing table, I have 6 baskets there to organize diapers, wipes etc!

‏@bybreenah: We have the dresser in the closet

@martiferg: look for multipurpose furniture. That’s what we did.

Click on over to zulily for the rest of the recap!